“Are human copywriters still a thing?” I asked ChatGPT.

Here, verbatim, are the 8 reasons why AI thinks you should hire me. (And my shocked human response.)

1. Creativity and Originality

   Humans have a unique ability to think creatively, come up with original ideas, and inject personality into their writing. Copywriting often requires a level of creativity and a deep understanding of human emotions that AI may struggle to replicate.

2. Understanding Nuances and Tone

   Humans are adept at understanding subtle nuances, cultural references, and context that AI might miss. Copywriting often involves adapting the tone and style to suit the target audience, and human copywriters can better grasp the subtleties required.

3. Adaptability

   Human copywriters can adapt quickly to changes in the market, trends, and audience preferences. They can adjust their writing style and messaging based on real-time feedback, which can be challenging for AI algorithms that might not be as flexible.

4. Empathy and Connection

   Copywriting often aims to connect with the audience on an emotional level. Human copywriters can empathize with the target audience, understand their needs, and create content that resonates on a personal level. This human touch can be crucial for building trust and establishing a connection.

5. Strategic Thinking

   Human copywriters can integrate strategic thinking into their writing. They can align the copy with broader marketing strategies, consider the overall brand narrative, and ensure consistency across various communication channels.

6. Cultural Sensitivity

   Copywriting sometimes involves navigating cultural nuances and avoiding potential pitfalls. Human copywriters can bring cultural sensitivity and awareness to their work, ensuring that the content is appropriate for diverse audiences.

7. Quality Assurance

   While AI tools can generate content quickly, they may not always produce high-quality or error-free material. Human copywriters can provide a level of quality assurance, ensuring that the final output meets professional standards and is free of grammatical errors and awkward phrasing.

8. Brand Voice Development

   Developing and maintaining a consistent brand voice is crucial for businesses. Human copywriters can understand and embody the brand's voice, ensuring that all communication aligns with the brand identity and values.

   In summary, while AI can be a valuable tool for certain aspects of copywriting, the unique qualities of human creativity, adaptability, empathy, and strategic thinking make human copywriters indispensable in many scenarios.

HUMAN COPYWRITER ACCEPTANCE SPEECH

[Blushing] Wow. I’m honored to accept this glowing endorsement from my AI colleagues.

I will never stop helping brands sound more authentically human, connect emotionally with their human audience, and tell stories that move those humans to take action. As a human copywriter, it’s what I do best.

Thank you, and good night.