Projects

Here’s a peek at a few things I’ve been up to. Feel free to reach out for my writing portfolio.

Ride the future

As Head of Copy at disruptive bike-meet-tech company VanMoof, I managed a smörgåsbord of marketing, storytelling and writing projects across the full customer touchpoint journey: from concepting record-breaking product launches to creating content for big online media campaigns to kickstarting the company’s Rider Stories content series.

A win-win-win for us, the animals, and our planet

As a new kid on the vegan scene, the folks at Holie Foods hired me to translate their light green brand strategy into a fresh, cheeky consumer-facing brand story — something along the lines of “freaking delicious, 100% plant-based food that helps nature make a comeback.” I also worked closely with the team on creative product descriptions and messaging for the brand’s social media launch.

Fashion doesn’t have to be fast

Up-and-coming Amsterdam fashion start-up Otrium approached me to help shape their brand story as they geared up for exponential growth. I sparred with the founders to clarify their mission and establish their brand values, writing an internal brand book to help the company communicate consistently. I also supported the team with copywriting support on an ad-hoc basis.